Skills & Competencies for Account Executive - Advertising
Account Executive - Advertising job profile
Book a Demo and Receive a Sample Job ProfileJOB SUMMARY for Account Executive - Advertising
Maintains relationships and favorable contacts with current and potential advertising accounts.
JOB RESPONSIBILITIES for Account Executive - Advertising
Targets potential advertising clients and develops relationships in order to acquire new advertising accounts. May be responsible for selling ad programs in digital formats including banners/buttons, rich media, and interactive ad products.
Account Executive - Advertising SALARY RANGE
BASE 50%
$89,945
TOTAL 50%
$117,349
Job Level
P02
Job Code
SM15000200
Education/Degree
Bachelor's Degree
Reports To
Supervisor or Manager
Account Executive - Advertising Skills and Competencies List
13 general skills or competencies (Job family competencies) for Account Executive - Advertising
1
Job Family Competencies –
Customer Satisfaction
Proficiency Level -2
Level 1 Behaviors
(General Familiarity)
Cites the best practices used in improving customer satisfaction.
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Level 2 Behaviors
(Light Experience)
Adheres to our policies in providing customer satisfaction.
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Level 3 Behaviors
(Moderate Experience)
Analyzes survey results to identify opportunities in improving customer service and satisfaction.
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Level 4 Behaviors
(Extensive Experience)
Creates and leverages KPIs to measure the effectiveness of customer satisfaction.
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Level 5 Behaviors
(Mastery)
Constructs innovative solutions and effective interventions to drive customer satisfaction.
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2
Job Family Competencies –
Advertising
Proficiency Level -2
Level 1 Behaviors
(General Familiarity)
Enters data related to priced advertising materials, orders, and revisions to our database.
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Level 2 Behaviors
(Light Experience)
Collects and compiles marketing and advertising statistics.
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Level 3 Behaviors
(Moderate Experience)
Handles all promotional marketing materials to generate detailed branding.
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Level 4 Behaviors
(Extensive Experience)
Integrates core annual marketing and advertising programs for each assigned account to increase profit.
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Level 5 Behaviors
(Mastery)
Keeps abreast with the new trends and techniques in advertising to ensure business competitiveness and optimal growth.
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3
Account Executive - Advertising
- Skill and Competency
Proficiency Level - 3
4
Skill and Competency -
Account Executive - Advertising
Proficiency Level - 4
5
Competency for -
Account Executive - Advertising
Proficiency Level - 5
10 soft skills or competencies (core competencies) for Account Executive - Advertising
1
Core Competencies –
Self-Motivation
Proficiency Level -3
Level 1 Behaviors
(General Familiarity)
Describes the concept, types, and characteristics of self-motivation.
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Level 2 Behaviors
(Light Experience)
Gathers additional learning to fulfill a sense of accomplishment and increase self-motivation.
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Level 3 Behaviors
(Moderate Experience)
Deals with setbacks and continues to pursue our business goals despite obstacles.
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Level 4 Behaviors
(Extensive Experience)
Manages the allocation of career development resources to improve employee motivation and productivity.
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Level 5 Behaviors
(Mastery)
Mentors potential successors to lead others and enable self-motivation through career growth.
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2
Core Competencies –
Initiative
Proficiency Level -3
Level 1 Behaviors
(General Familiarity)
Explains how initiative helps in daily work.
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Level 2 Behaviors
(Light Experience)
Recognizes own strengths and minimizes limitations in taking initiative.
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Level 3 Behaviors
(Moderate Experience)
Proposes alternative ways to achieve the project's objectives.
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Level 4 Behaviors
(Extensive Experience)
Maintains sanity in an emergency and makes a resolute decision to take corrective action.
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Level 5 Behaviors
(Mastery)
Encourages viewing setbacks or failures as learning opportunities.
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3
Account Executive - Advertising
- Skill and Competency
Proficiency Level - 3
4
Skill and Competency -
Account Executive - Advertising
Proficiency Level - 4
5
Competency for -
Account Executive - Advertising
Proficiency Level - 5
Summary of Account Executive - Advertising skills and competencies
There are 0 hard skills for Account Executive - Advertising.
13 general skills for Account Executive - Advertising, Customer Satisfaction, Advertising, Account Management, etc.
10 soft skills for Account Executive - Advertising, Self-Motivation, Initiative, Effective Communication, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Account Executive - Advertising, he or she needs to be skilled in Self-Motivation, be skilled in Initiative, and be skilled in Effective Communication.
13 general skills for Account Executive - Advertising, Customer Satisfaction, Advertising, Account Management, etc.
10 soft skills for Account Executive - Advertising, Self-Motivation, Initiative, Effective Communication, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Account Executive - Advertising, he or she needs to be skilled in Self-Motivation, be skilled in Initiative, and be skilled in Effective Communication.
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